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2026-08-13 09:18:37 am | Source: Motilal Oswal Financial Services Ltd
Neutral Sun TV Network Ltd for the Target Rs 545 by Motilal Oswal Financial Services Ltd
Neutral Sun TV Network Ltd for the Target Rs 545 by Motilal Oswal Financial Services Ltd

IPL shines; valuations inexpensive but ad revenue growth vital for re-rating

* Sun TV Network (SUNTV) reported a strong 1QFY27, with revenue rising 13% YoY, led by a ~34% YoY increase in IPL revenue. Advertising revenue declined 2.6% YoY, while domestic subscription grew a modest 3.3% YoY.

* Excluding strong IPL led growth, core revenue grew by a modest ~1% YoY; however, profitability remained robust, with core EBITDA margin expanding 240bp YoY to 53%, indicating strong cost control in the core business. Overall, a stronger revenue mix and operating leverage drove EBITDA/PAT growth of ~19%/16% YoY, with EBITDA margin expanding ~240bp YoY to 51.5%. * We largely keep our estimates unchanged for FY27/28. We expect SUNTV’s revenue/EBITDA/PAT to increase by a modest 3%/1%/6% over FY26-29 amid persistent weakness in ad revenues weighing on core business margins.

* At ~12.6x one-year forward P/E, valuations remain ~20% below historical averages, but a pickup in ad revenue remains critical for re-rating.

* We value SUNTV on an SoTP basis: 7x Sept’28 EV/sales for SRH, ~4x EV/EBITDA for the core TV business, 0.5x investments for Northern Superchargers, and 1x for cash/dividends (~INR 88b), arriving at our revised TP of INR545 (implying ~12x FY28E P/E). We reiterate our Neutral rating

Valuation and view

* A gradual shift in FMCG ad spends toward digital platforms remains a key structural headwind for linear TV broadcasters such as SUNTV over the medium term. A sustained recovery in ad revenues remains the key trigger for any meaningful re-rating.

* We largely keep our estimates unchanged for FY27/28E. We expect SUNTV’s revenue/EBITDA/PAT to increase by a modest 3%/1%/6% over FY26-29 amid persistent weakness in ad revenues weighing on core business margins.

* At ~12.6x one-year forward P/E, valuations remain ~20% below historical averages, but a pickup in ad revenues across the core business remains critical for re-rating.

* We value SUNTV on an SoTP basis: 7x Sept’28 EV/sales for SRH, ~4x EV/EBITDA for the core TV business, 0.5x investments for Northern Superchargers, and 1x for cash/dividends (~INR 88b), arriving at our revised TP of INR545 (implying ~12x FY28E P/E). We reiterate our Neutral rating

 

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