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The auto industry experienced a modest growth trend in July, primarily driven by the 2W and 3W segments, both of which recorded single-digit increases in demand. Notably, this growth contrasts with the struggles faced by the market leader Hero Motocorp, which encountered supply chain constraints and logistical issues, hindering its performance. In PV segment, Maruti Suzuki grappled with lower volume growth compared to the previous year, while M&M capitalized on the burgeoning SUV market, leveraging new launches and significant discounts to enhance both sequential and yearly sales. The sequential positivity in the PV market was largely attributed to discounting strategies employed by M&M and Tata Motors on key SUV models. Conversely, the CV segment suffered a severe decline in volumes, primarily due to a drop in truck sales-historically the mainstay of CV numbers-resulting from adverse weather conditions that significantly impacted construction and mining activities. However, amidst this downturn, Escorts exceeded expectations by achieving a notable increase in tractor sales, driven by a surge in international demand.