Latest Story: Family Tourism Sees a Resurgence as Multi-Generational Travel Takes Off in 2025
Growing Demand for Shared Experiences
Travel agencies and tour operators have reported a surge in bookings for family-focused travel packages, especially those catering to children, parents, and grandparents alike. From wildlife safaris and beach resorts to heritage circuits and cruise holidays, families are increasingly choosing destinations that offer a balance of relaxation, education, and entertainment for all age groups.
According to a recent report by the World Travel & Tourism Council (WTTC), family tourism now accounts for nearly 30% of global leisure travel, with Asia-Pacific, Europe, and the Middle East leading the trend. The demand has been especially strong during school vacations and festive seasons.
India’s Rise in Domestic Family Travel
In India, domestic travel for family vacations is booming. Popular hill stations like Manali, Ooty, and Mussoorie, along with spiritual circuits like Haridwar-Rishikesh, Varanasi, and Tirupati, are witnessing record footfalls. Theme parks, heritage hotels, and homestays tailored for families have also seen increased occupancy rates.
A senior spokesperson from MakeMyTrip stated, “We’re seeing a 40% YoY increase in family package bookings, especially to destinations offering a mix of leisure and cultural enrichment. Wellness resorts, heritage trails, and amusement parks remain top choices.”
Tech and Personalisation at the Core
Tech-enabled travel planning is playing a pivotal role in making family travel seamless and personalised. From AI-powered itinerary planners to kid-friendly hotel filters, the travel tech ecosystem is catering to unique family needs more than ever before.
Major airlines and hotels are also offering special family discounts, loyalty perks, and kid-friendly services, like play zones, babysitting support, and curated meal plans.
Celebrity Influence and Travel Trends
Influencer families and celebrity vacation posts are further fuelling aspirations. Recently, Bollywood actor Ayushmann Khurrana shared glimpses of his family holiday to the Swiss Alps, sparking a flurry of searches for Switzerland among Indian travellers.
Looking Ahead
Experts believe the future of family tourism lies in value-driven, emotionally rewarding experiences — from intergenerational bonding in the countryside to heritage storytelling in ancestral towns.
“Travel is no longer just about sightseeing; it’s about shared memories and emotional connection,” says Shruti Vaid, a family travel content creator. “Post-pandemic, families are treasuring time together more than ever, and travel is the perfect backdrop.”
