Lehar Footwears rises on appointing `Mahima Chaudhary` & `Charu Asopa` as Brand Ambassador
Lehar Footwears is currently trading at Rs. 154.00, up by 2.20 points or 1.45% from its previous closing of Rs. 151.80 on the BSE.
The scrip opened at Rs. 159.30 and has touched a high and low of Rs. 159.30 and Rs. 154.00 respectively. So far 3686 shares were traded on the counter.
The BSE group 'XT' stock of face value Rs. 10 has touched a 52 week high of Rs. 159.30 on 30-Jul-2023 and a 52 week low of Rs. 37.00 on 19-Jul-2022.
Last one week high and low of the scrip stood at Rs. 159.30 and Rs. 130.30 respectively. The current market cap of the company is Rs. 247.91 crore.
The promoters holding in the company stood at 70.82%, while Non-Institutions held 29.18% stake in the company.
Lehar Footwears has appointed Bollywood Known Stars ‘Mahima Choudhary’ along with ‘Charu Asopa’ through Kanchan Cassette and Series for creation of print and audio-video content to be used in branding and promotional activities of company’s products. Mahima Choudhary is a respected artist having worked in several Hindi films and television commercials and has been facilitated for many of her performances, while, Charu Asopa is prominent Indian Television artist and vlogger.
As part of the association, the artists will support in company’s promotional activities and endorse Lehar products. Under the campaign, company’s promotional content will make use of artists’ endorsement through product packaging, external display, newspaper advertisement, FM, Cinema Hall Commercial, TV Commercial (National & Regional), as well as digital marketing to augment the company’s footprint across the country. Earlier during May’23, the company has also signed actor ‘Govinda’ for promotional activities. The company looks forward to have a long-standing alliance and strongly believe that the coalition will substantiate the brand philosophy ‘the Lehar way’.
Lehar Footwears renowned for manufacturing and supplying an impeccable range of Men and Women Footwear.
