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With an aim to bring alive the significance and values of Paryushan, Motilal Oswal Financial Services Ltd. (MOFSL) has unveiled its latest social media film centred around the profound and enduring values of Paryushan, a Jain festival of reflection, forgiveness, and spiritual renewal. With this, MOFSL becomes the first brand to launch a film on Paryushan that further aligns with it's commitment to promoting values that contribute to the sustainable investing and well-being of the society.

Set in the living room of a loving grandmother, the film underscores importance of seeking forgiveness, even for unintentional wrongs. The Jain way of life has always kept sustainable & minimal living along with healthy food practices at the forefront. The film also captures power of positive, warm & witty communication when confronted with a tricky situation. Cultivate Design LLP, the production house behind the film, skilfully portrayed the dynamics between the characters to present viewers a with delightful watch.

Speaking about the film, Mr. Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services Ltd., said, "In today’s world fraught with prolonged conflicts, extreme sensitivities, increasing egotism and jingoism, the harmony-promoting message of Paryushan stands out like oasis in a parched desert. We felt the age-old wisdom of proactively seeking forgiveness even for unintentional hurt needs to be highlighted. As a brand committed to the long-term, sustainable compounding of wealth, we see a strong alignment with the values of Paryushan."

Conceived and scripted in house by the marketing team of Motilal Oswal, this film was led by Kartik Shinde (AVP, Marketing) & Shrey Shah (AVP, Marketing) and produced by Deepak Peter & team at Cultivate Design LLP.

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