EaseMyTrip trades higher on inking MoU with Penang Convention & Exhibition Bureau
EaseMyTrip is currently trading at Rs. 13.88, up by 0.12 points or 0.87% from its previous closing of Rs. 13.76 on the BSE.
The scrip opened at Rs. 13.75 and has touched a high and low of Rs. 13.94 and Rs. 13.37 respectively. So far 3916012 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 27.00 on 08-Feb-2024 and a 52 week low of Rs. 13.67 on 22-Jan-2025.
Last one week high and low of the scrip stood at Rs. 14.35 and Rs. 13.37 respectively. The current market cap of the company is Rs. 4827.04 crore.
The promoters holding in the company stood at 50.38%, while Institutions and Non-Institutions held 5.58% and 44.04% respectively.
Easy Trip Planners (EaseMyTrip) has signed a Memorandum of Understanding (MoU) with the Penang Convention & Exhibition Bureau (PCEB) to enhance Penang’s presence in the Indian market. This strategic partnership is set to revolutionise how Indian travellers experience Penang by leveraging EaseMyTrip’s extensive market expertise and digital reach.
As part of this partnership, EaseMyTrip will create a dedicated Penang page under its Malaysia microsite to showcase the destination's attractions, itineraries, and travel insights. The company will also develop destination-specific blogs, videos, and content highlighting Penang’s cultural, natural, and adventure- based offerings tailored for families, solo travellers, and honeymooners. To further amplify outreach, jointly funded marketing campaigns will be executed, leveraging innovative strategies to promote Penang as a must-visit destination for Indian travellers.
This collaboration highlights niche tourism markets, such as destination weddings, wellness tourism, and MICE travel, with EaseMyTrip creating tailored itineraries to attract these segments.
Easy Trip Planners offers a range of travel products and services and end-to-end travel solutions including airline tickets, rail tickets, bus tickets, taxis, holiday packages, hotels, and other value-added services i.e. travel insurance, visa processing, etc.
