Zupee Brings Salman Khan`s Signature Quirk to Its New Ad Campaign
Zupee, India’s leading online skill-based gaming platform, has launched its latest marketing campaign, titled “India Ka Apna Game”. Featuring Bollywood superstar Salman Khan, the campaign successfully positions Zupee as India’s favorite gaming app and brings forth its ability to transform ordinary moments into extraordinary ones.
The 'India Ka Apna Game' campaign is driven by Zupee's commitment to providing an accessible and enjoyable gaming experience for all. At the center of this campaign lies the infectious energy of Bollywood superstar Salman Khan, who is accompanied by the lovable and quirky character Constable Dhyanchand. Amidst situations that almost every Indian will find relatable, the dynamic duo showcase how Zupee is an integral part of the nation's gaming culture.
The superstar’s unmatched screen presence, when combined with the commercials’ relatable and engaging storytelling, showcases Zupee as a real game changer for anyone and everyone looking for a fun-filled and exciting gaming experience. Each of the commercials serve the audience a delightful blend of humor and and highlights Zupee’s unique features like instant withdrawal, only real players, and games starting at as low as Re. 1 only.
Commenting on the campaign, Zupee Spokesperson, said "At Zupee, our goal is to create a platform that delivers exciting gameplay while also empowering players to enhance their skills and build meaningful connections. Through our 'India Ka Apna Game' campaign, featuring the iconic Salman Khan, we aim to bring this vision to life by offering a gaming experience that is engaging, inclusive, and seamlessly integrates into everyday life. We’re excited to share this with the nation and are confident that it will further strengthen Zupee as India’s go-to gaming destination, resonating with players from all walks of life."
Recently, Zupee has emerged as one of the most downloaded apps in India for 2024, securing a spot among the top games for iPhone users according to Apple's latest App Store charts. Renowned for reimagining traditional games like Ludo and Snakes & Ladders with skill-based elements, Zupee delivers engaging and rewarding experiences that resonate with Indian users. In November 2024, the platform surpassed 100 million users and recorded over 6.6 billion gameplays, underscoring its popularity and leadership in the skill-based gaming industry. With a focus on innovation, inclusivity, and meaningful gaming experiences, Zupee fosters competition, fun, and social interaction, setting new benchmarks in the sector.
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