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Mumbai : NJ Mutual Fund, part of the 27 year old NJ Group announced the launch of NJ’s Factor Book. The book is a manifestation of the relatively new and emerging world of factor investing, which is a confluence of technological advancements (data analytics, machine learning, and artificial intelligence) and established investment principles.

The book answers some of the most pertinent questions about factor investing and the performance of such strategies in developed and Indian markets. One may expect to find informative and well-researched answers to questions such as “What are Factors?”, “What are multi-factor funds?”, “Where is factor investing headed?” alongside a brief discussion on the most prevalent investment factors viz. Value, Quality, Momentum, and Low Volatility. NJ’sFactor Book is a reflection of the commitment, strength, and perseverance of NJ Asset Management in this new and exciting space called Factor Investing.

Please refer to www.njfactorbook.com for more information. You can also download the e-book of NJ’s Factor Book from this website.

Speaking on the launch:

Mr. Rajiv Shastri, Director & CEO at NJ Asset Management Pvt. Ltd. said, ”We are delighted to launch our very own factor book and website (www.njfactorbook.com). Our approach to investing is clearly differentiated, and we’re convinced that factor investing will play an important role in the wealth creation journey of investors in the coming years. We are very keen to spread awareness about this approach which has proved its efficacy in developed markets. It offers an inherently high level of discipline, eliminates human bias at the execution stage and presents an unique diversification opportunity for investors.”

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