Route Mobile trades higher on inking pact with PT MRT Jakarta
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Route Mobile is currently trading at Rs. 1361.55, up by 3.60 points or 0.27% from its previous closing of Rs. 1357.95 on the BSE.
The scrip opened at Rs. 1372.95 and has touched a high and low of Rs. 1372.95 and Rs. 1348.85 respectively. So far 2775 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 1942.00 on 15-Jul-2024 and a 52 week low of Rs. 1334.50 on 18-Nov-2024.
Last one week high and low of the scrip stood at Rs. 1449.45 and Rs. 1345.00 respectively. The current market cap of the company is Rs. 8556.96 crore.
The promoters holding in the company stood at 74.90%, while Institutions and Non-Institutions held 12.81% and 12.30% respectively.
Route Mobile has partnered with PT MRT Jakarta, Jakarta's premier urban rail transit provider, to launch an innovative, first-of-its-kind WhatsApp based metro ticketing solution through vending machines. The solution streamlines the whole process, delivering essential ticket and travel information to commuters via WhatsApp for a smoother, more convenient journey. With over 91,000 daily riders and 33.5 million annual ridership, Jakarta MRT plays a vital role in the city’s transportation infrastructure. Currently, it operates a North-South line with 13 stations, from Lebak Bulus to Bundaran HI, serving as a critical transit route that alleviates traffic congestion and improves urban mobility.
This multi-step WhatsApp engagement reduces friction, enhances user convenience, and significantly improves the commuter experience by enabling instant, reliable access to crucial travel details. In addition to the core WhatsApp solution, Route Mobile is also supporting MRT Jakarta’s marketing initiatives by offering an email solution.
This will allow MRT Jakarta to engage passengers through targeted email campaigns, sharing event updates, promotional content, special offers, and other relevant information that deepens customer engagement beyond their transit journey. This strategic, one-year agreement will streamline the ticketing experience and introduce new marketing capabilities, enhancing customer engagement and convenience for MRT Jakarta commuters.
Route Mobile is a cloud communications platform service provider, catering to enterprises, over-the-top (OTT) players, and mobile network operators (MNO).
