Bharti Airtel rises on collaborating with Google to advance spam protection in India
Bharti Airtel is currently trading at Rs. 1891.05, up by 11.30 points or 0.60% from its previous closing of Rs. 1879.75 on the BSE.
The scrip opened at Rs. 1842.20 and has touched a high and low of Rs. 1896.00 and Rs. 1842.20 respectively. So far 90301 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 2174.70 on 21-Nov-2025 and a 52 week low of Rs. 1561.00 on 28-Feb-2025.
Last one week high and low of the scrip stood at Rs. 2000.90 and Rs. 1842.20 respectively. The current market cap of the company is Rs. 1148336.00 crore.
The promoters holding in the company stood at 48.87%, while Institutions and Non-Institutions held 48.42% and 2.72% respectively.
Bharti Airtel and Google have entered into collaboration to offer a secure and engaging messaging experience for millions of users in India. By combining Airtel’s network intelligence with Google’s Rich Communications Services (RCS) platform and spam filtering, users get to experience RCS messaging with high-quality photo/video and interactive elements like message reactions, all while benefiting from enhanced protections that significantly reduce mobile spam and digital fraud.
Over the last 1.5 years, the company has led India’s fight against spam and digital fraud through a series of industry first, AI-powered initiatives aimed at protecting customers across calls and messages. Proving a track record in protecting customers, Bharti Airtel has, to date, through all its innovative spam fighting initiatives, blocked a staggering 71 billion spam calls and 2.9 billion spam SMSes that has led to a huge 68.7% decrease in the value of financial losses on its network. A critical protection gap however continues to exist within the digital ecosystem. While traditional mobile networks that offer messaging operate under safety standards and telco-grade safeguards, many other nontelco communication platforms and standalone apps lack these safeguards.
This innovative partnership between Bharti Airtel and Google is designed to bridge that gap, extending the accountability of telecom-grade safeguards to the modern messaging experience. By integrating Airtel’s intelligence into the RCS platform and Google’s existing spam protections, the companies are setting a new benchmark for a secure carrier-backed messaging service.
