Bharti Airtel gains as its arm launches ‘Business Name Display’
Bharti Airtel is currently trading at Rs. 1897.00, up by 31.55 points or 1.69% from its previous closing of Rs. 1865.45 on the BSE.
The scrip opened at Rs. 1881.00 and has touched a high and low of Rs. 1912.00 and Rs. 1881.00 respectively. So far 122530 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 1912.00 on 06-May-2025 and a 52 week low of Rs. 1224.50 on 04-Jun-2024.
Last one week high and low of the scrip stood at Rs. 1912.00 and Rs. 1826.80 respectively. The current market cap of the company is Rs. 1157203.34 crore.
The promoters holding in the company stood at 52.42%, while Institutions and Non-Institutions held 44.77% and 2.85% respectively.
Airtel Business, the B2B arm of Bharti Airtel, has launched ‘Business Name Display’ (BND), an industry-first solution designed to enhance customer engagement for enterprises. The service enables businesses to display their brand name on the recipient’s mobile screen during outgoing calls, thereby fostering trust and helping customers distinguish legitimate business calls from spam.
Airtel solved the spam challenge for its customers with the launch of India’s first spam-fighting network, supported by a nationwide awareness campaign to educate users. While these initiatives have significantly increased customer awareness, leading more people to ignore calls flagged as spam or from unknown numbers, it also resulted in unintended consequences where call from brands got tagged as spam. Consequently, customers were missing on critical calls from banks, food delivery, courier delivery, hospital for critical doctor’s appointment et al. The ‘Business Name Display’ solves for this challenge and facilitates a relevant yet safe communication environment enabling end customers to make informed decisions on all incoming calls, which will display the name of the company the call is from. In turn, businesses can stand-out to their customers even as they protect them from fraudulent callers.
Bharti Airtel is a leading integrated telecommunications company with operations across Asia and Africa.
