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Terming the performance linked incentive (PLI) in White Goods as a win-win for India, Industry and the people, Minister for Commerce and Industry, Consumer Affairs, Public Distribution and Textiles, Piyush Goyal has said that the PLI scheme is being used to only encourage the industry to take the first few steps to compete in the global market and give it the initial push to bring scale to business.

The Minister for Commerce and Industry expressed happiness with demand from Air-conditioning (AC) and LED sector to open them for Free Trade Agreements and said that the industry should now aim at becoming global champions. Goyal further noted that the PLI initiative was part of Prime Minister’s vision of converting crisis into an opportunity.

Besides, the minister said that the White Goods Sector with focus on AC and LEDs was one of the first sectors which was identified as the low-hanging fruit for encouraging the domestic manufacturing. Goyal also said that during the next 25 years of Amritkaal, India would be a prosperous nation, driving the world growth.