IGI Logo

Below are views on Akshaya Tritiya Buying Gold Digitally by Ashraf Rizvi, Founder & CEO, Digital Swiss Gold & Gilded

Akshaya Tritiya is an auspicious occasion that has come to be associated with buying and gifting gold. This year, owing to the second wave of the pandemic and investor sentiment driven towards assets with long-term returns, customers are turning to digital options such as digital gold. Put simply, physical gold bought digitally and easily through a mobile app is digital gold. In the present environment, when some states are under a lockdown and citizens are discouraged to step out in others, digital gold is the safest option that allows customers to buy gold, from the comfort of their homes on Akshaya Tritiya. Moreover, this is the right time to invest in digital gold as it is an attractive proposition for investors looking at long-term savings as gold has always been an insurance against uncertainties. Millennials who tend to lean towards digital investment options can also buy digital gold. They can purchase fractional physical gold for a small investment.

Digital gold has increasingly caught the eye of investors as it offers all the benefits of gold along with the ease of trading and transactions in smaller denominations. Customers get certified gold with quality assurance which is stored securely in vaults. There are no making charges associated with it, as is in the case of physical gold or jewellery, thus enabling greater savings to customers. It offers the added advantage of customers not having to worry about the storage or the insurance as we take care of it all for them. The ease of selling whenever needed through the app, is another crucial benefit. This Akshay Tritiya, people can also easily gift digital gold to their loved ones. Digital Swiss Gold provides customers with 100% certified Swiss gold, ethically sourced and stored in fully insured non-bank Brink’s vaults in Zurich Switzerland. With DSG, customers get an additional savings of 7-10%.

Digital gold is the way to go for customers now and the future because of the unparalleled benefits it offers over physical gold purchase and other tools like gold ETFs and gold funds, where customers need to pay for the cost of the demat account as well as an annual maintenance cost, which is not the case with digital gold. Another option is the Sovereign Gold Bond which offers attractive pricing and an annual return, but, requires the secondary market to sell if you need access to your cash, this can be quite expensive and liquidity may not be available when needed, also, the required holding period is up to eight years so it is more like long term bond ownership.”

Above views are of the author and not of the website kindly read disclaimer