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Below are Views On Gold has always been considered a good investment in India By Ashraf Rizvi, Founder & CEO, Digital Swiss Gold & Gilded

“When the government announced the lockdown on March 24, 2020, it was an economic and social crisis like never before. Many individuals and business owners experienced an “income shock” with job and salary cuts becoming the norm. It has been one of the most difficult but educational years for youngsters from the perspective of personal finance. Being judicious about discretionary spends, rethinking lifestyle expenditures, sticking to a budget and seeking advice to build a robust financial roadmap are steps many have taken. This year has also seen a multi-fold increase in investors, particularly millennials, turning to new-age, disruptive investment tools and assets. This new generation of investors, that earlier may not have thought about savings for a rainy day, are now realizing the importance of personal finance management.

One such asset that many investors are adding to their investment portfolio is Digital Gold. Gold has always been considered a good investment in India. However, owing to the lockdown, the gold market was severely impacted as it completely halted sales. Once the lockdown was lifted, the pent-up demand was met by players like Digital Swiss Gold offering investors a platform to purchase physical gold through virtual means, in a secure manner. This solution provides greater savings than physical gold, gold ETFs and the likes, which attract making charges and GST. We are excited to be part of the promising mobile and digital future leveraging technology to make the lives of citizens easier, safer and financially better by offering the ultimate store of value – gold ownership to citizens across the world through an easy to use mobile app.”

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