IGI Logo

 Zerodha Fund House today announced its integration with the Open Network for Digital Commerce (ONDC), a Government of India-backed initiative to democratize digital commerce. This move makes Zerodha Fund House one of the pioneers in the asset management space to offer its mutual fund products on the open network, furthering its mission to make investing simple, transparent, and accessible for all Indians.

Through this integration, customers on the ONDC network can discover and invest in Zerodha Fund House’s range of simple, cost-effective index funds and ETFs through a variety of ONDC-enabled buyer apps.

Zerodha Fund House's philosophy is rooted in offering simple, transparent products that can serve as the core building blocks of an investor's portfolio. By joining ONDC, Zerodha Fund House is extending its digital-first distribution strategy to a broader ecosystem, capitalizing on the nationwide shift from physical to digital consumer behavior. This collaboration aligns perfectly with ONDC’s objective of creating an inclusive, investor-driven ecosystem.

Vishal Jain, CEO of Zerodha Fund House, stated, “We believe this is the 'UPI moment' for investments in India. For years, we've witnessed how India's Digital Public Infrastructure (DPI) can create magic. Aadhaar gave us identity, and UPI gave us a seamless way to exchange value. Now, with ONDC, we have the rails for open and democratic financial services. We are proud to be building on top of India's DPI and contributing to this transformative journey.”

The integration will feature Zerodha Fund House's suite of passive products, which includes funds across equity, debt, and commodities. With an aggregate AUM of approximately ?8,000 crores, the fund house has consistently focused on innovation to simplify the investor journey.

Above views are of the author and not of the website kindly read disclaimer