IGI Logo

Chairman of Asian Tea Alliance (ATA) Hemant Bangur has said that tea producers of Asia are now targeting the ‘untapped’ African market to shore up exports for which they plan to work out a strategy in this regard. ATA countries include India, Bangladesh, Indonesia, Nepal, and Sri Lanka.

He said ‘Africa is a huge untapped and unpenetrated market. The existing export markets of Europe have become saturated. Asian tea producers consider Africa as a focussed market and we will work towards this’. He noted that the ATA also strongly discourages the promotion of genetically modified clones in the tea industry. The alliance countries will collaborate to produce more climate resilient clones to produce sustainable tea. The industry also plans to promote regenerative agriculture which will focus on water retention and carbon sequestration.

He further said that there is a global oversupply of tea for which there is a need to increase consumption, adding that Africa seems to look like a bright destination for this. He added that there is a need to promote generic promotion of tea in the African continent, particularly the western part.