Subhankar Sen Explains How BPCL`s `Drive Fresh` initiative Complements Swachh Bharat Mission
Speaker 2: Does the dry fresh also tie into the product cleanliness and sanitation push under initiatives such as Swachh Bharat?
Speaker 1: No, obviously we are it's all aligned with Swachh Bharat. Swachh Bharat Mission is a national mission by the honorable Prime Minister. And and our our drive fresh, be fresh, drive fresh fulfills a very large part about that whole objective of touching the lives of consumers who are traveling.
Speaker 1: You know, so so one could be, you know, one profile of customers is customer who's sedentary, you know, who and but the for us we are fulfilling the need of the of the traveler because that's where you're not in control of things, you know, you are using public restrooms. And public restrooms always can be a little uncertain, you know. So our assurance to as part of the where it aligns with the Swachh Bharat Mission is that it's it's not about your rest.
Speaker 1: residence or your workplace. It's about being assured that you will get the cleanest restrooms even when you are in unknown places. You know, you know, that uncertainty is something that we want to take away.
Speaker 2: Right. So if we talk about the roll out, how large is the roll out today and how many BPCL retail outlets currently have drive fresh facilities and also what is the eventual scale you are targeting right now?
Speaker 1: Well, we have our network is 25,000 strong fuel stations and today we are very happy to share that we have covered one third. Over 8,000 dry fresh outlets are there and these are all on prominent highways.
Speaker 1: prominent in all prominent cities and in driving in natural driving destinations
Speaker 1: Uh, we, uh, we aspire to get to 50% over the next few months. But more important than numbers is that, uh, you know, we are prioritizing, uh, uh, the driving routes, the driving destinations where the need is felt, uh, you know, the most.
