2026-02-05 04:44:17 pm | Source: Primus Partners
Quote on Union Budget 2026 - Tourism by Shubham Katyayan, VP, Primus Partners
Below the Quote on Union Budget 2026 - Tourism by Shubham Katyayan, VP, Primus Partners
The Budget 2026 push for curated and experience-led tourism products spanning from archaeological, heritage, eco and astro tourism interventions marks a significant shift on reimagining the destinations. To realize the objective, these portfolios must be supported by not only robust governance but also by strong destination marketing strategies that emphasize emotional, sensory and personalized experiences. This is essential to build distinctive destination identities, enhance visitor satisfaction, and drive repeat visits.
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