Motilal Oswal Asset Management Company unveils Republic Day Campaign on Financial Planning
Motilal Oswal Asset Management Company (AMC) has launched a new Republic Day campaign that seamlessly combines patriotism with financial empowerment.
The film opens with a wife waking up her husband for their building’s Republic Day celebration. Their vibrant camaraderie, set against the backdrop of the national flag, smoothly transitions to the importance of financial planning. The message resonates as the protagonist takes his first step towards securing his future with a SIP, inspired by his wife’s gentle nudge.
The campaign aims to educate modern day investors/fence sitters conveying the message: ‘Starting a SIP is as easy as waking up—it might feel daunting initially, but the pride and satisfaction of securing your financial future make it worth the effort’. It encourages viewers to invest in their bright future while celebrating the nation's progress.
“Mr. Sandeep Walunj, Group Chief Marketing Officer, Motilal Oswal Financial Services, said, “Republic Day is a time to reflect on our collective responsibilities towards the nation. Through this campaign, we aim to inspire individuals to take charge of their financial journey by starting small but meaningful steps, like investing in SIPs. Just as we take pride in the nation’s progress, we want every investor to feel the same sense of pride in building a secure and prosperous future.”
The campaign film is created by De Works Communications Pvt. Ltd., portrays a young couple’s journey of waking up to responsibilities- both personal and financial-symbolizing the ease of starting a SIP.
Motilal Oswal AMC's recent campaigns have highlighted the importance of financial planning and SIPs through a series of impactful films that depict emotional stories which we come across every day. Their previous ‘New Year Campaign’ highlighted the importance of early planning showcasing four friends still brainstorming their New Year plans, while the #MeriTarafSe Diwali campaign celebrated the tradition of passing down values across generations. The Raksha Bandhan campaign, 'Badhti Zarooraton Ke Liye, SIP,' depicted a brother using his SIP investments to surprise his sister with a gift that fulfilled her dreams, emphasizing the importance of future planning. On Children’s Day, MOAMC launched an emotional film urging parents to recognize the crucial role of Systematic Investment Plans (SIPs) in securing their children's future.
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