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Manappuram Finance Ltd, one of the leading gold loan companies in the country, has released a new promotional film titled ‘Ganesha’s Golden Smile’. The film is based on the theme ‘Ganesh Chaturthi’ which celebrates the birth of Lord Ganesha who is considered as the remover of obstacles from the path of his devotees. The ad aims to promote Manappuram Finance’s instant gold loan app which allows people to get a gold loan anytime from anywhere.

The film begins by focusing on a child watching a musical procession.  Though the child would love to join the festivities, he could not do so because he lacks the required musical instrument. Suddenly, a person in the guise of Lord Ganesh appears before the child and once he learns about the child’s desire, arranges the amount required to buy the instrument with the help of the Manappuram Online Gold loan app before vanishing into the crowd.

The film is made in four languages; Hindi, Marathi, Kannada and Telugu. “The film promotes Manappuram Finance mobile app that helps people get a gold loan in the shortest possible time”, said VP Nandakumar, MD and CEO of Manappuram Finance.  “We are committed to provide new age solutions that make things quick and comfortable for our customers,” he added.

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