Know all about PhonePe`s PulsePro! Strategy Head Karthik Raghupathy shares key insights
Digital payments platform PhonePe on Thursday launched PhonePe PulsePro, an enterprise intelligence platform that converts aggregated transaction data into hyperlocal, near real-time market insights, aimed at helping businesses make faster and more informed decisions. In a statement, the company said the platform has been developed to address the growing need for timely, granular and actionable market intelligence as consumer and merchant behaviour continues to evolve rapidly. Commenting on the launch, Karthik Raghupathy, Head of Strategy at PhonePe, said, "Businesses today don't just need more data, they need better intelligence. Since launching PhonePe Pulse in 2021, we have seen a growing demand from organizations looking for deeper market insights to guide expansion and strategic decision-making. PhonePe PulsePro is our response to that need." He added that by leveraging one of India's most comprehensive sources of market intelligence, the platform aims to help organisations make smarter decisions while maintaining high standards of privacy and responsible data use. PhonePe said PulsePro will offer Category & Growth Intelligence to help businesses analyse consumer spending patterns, category performance and store format shifts across more than 200 store categories and 100 market signals.
