EaseMyTrip gains on entering into Memorandum of Collaboration with Sabah Tourism Board
![EaseMyTrip gains on entering into Memorandum of Collaboration with Sabah Tourism Board](https://portfolio.investmentguruindia.com/uploads/news/Gv_Make_My_Trip.jpg)
The scrip opened at Rs. 13.00 and has touched a high and low of Rs. 13.11 and Rs. 12.95 respectively. So far 1799900 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 27.00 on 08-Feb-2024 and a 52 week low of Rs. 12.87 on 05-Feb-2025.
Last one week high and low of the scrip stood at Rs. 14.90 and Rs. 12.87 respectively. The current market cap of the company is Rs. 4614.39 crore.
The promoters holding in the company stood at 50.38%, while Institutions and Non-Institutions held 5.58% and 44.04% respectively.
Easy Trip Planners (EaseMyTrip) has entered into a Memorandum of Collaboration (MoC) with Sabah Tourism Board (STB) to strengthen Sabah’s appeal among Indian travellers. This partnership marks a significant milestone in expanding Sabah’s presence in the Indian travel market, leveraging EaseMyTrip’s industry expertise, digital reach, and extensive customer base. Under this strategic alliance, both organisations will collaborate on a series of targeted initiatives to increase inbound tourism and enhance travel experiences for Indian visitors.
As part of the agreement, EaseMyTrip will create a dedicated Sabah page under its Malaysia microsite, providing comprehensive travel itineraries, must-visit attractions, and essential travel information for prospective travellers. The platform will also develop a series of destination-specific blogs, immersive video content, and social media campaigns to showcase Sabah’s cultural heritage, pristine landscapes, adventure tourism, and luxury offerings. To maximise outreach, EaseMyTrip and STB will jointly co-fund digital marketing campaigns, ensuring wider visibility and engagement across Indian markets.
Easy Trip Planners offers a range of travel products and services and end-to-end travel solutions including airline tickets, rail tickets, bus tickets, taxis, holiday packages, hotels, and other value-added services i.e. travel insurance, visa processing, etc.
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