Powered by: Motilal Oswal
2026-07-06 11:15:49 am | Source: Motilal Oswal Financial Services Ltd
Company Update : Senco Gold by Motilal Oswal Financial Services Ltd
Company Update : Senco Gold  by Motilal Oswal Financial Services Ltd

Strong topline growth supported by healthy SSSG

Gold price trends

* Gold prices remained elevated, rising over 62% YoY (+1% QoQ) amid geopolitical situations. Indian gold prices now reflect the 9% increase in customs duty (from 6% to 15%). The benefits of the higher customs duty are likely to accrue over 1Q and 2Q, net of any impact from a decline in prices, given the current hedging level of 50%.

* However, given the heavy discounting of gold prices during the quarter, 1Q margins are likely to remain under pressure despite the customs duty increase.

Financial and operational performance

* 1QFY27 delivered robust revenue and SSSG growth, supported by a favorable festive calendar, including Akshaya Tritiya, Poila Baisakh, Baishaki, Bihu, and the onset of the summer wedding season. Performance remained resilient despite Adhik Maas and the increase in customs duty.

* In 1QFY27, SENCO’s revenue grew 60% YoY and 53% QoQ (45% YoY in 4QFY26; 30% in 1QFY26), while retail sales grew 48% YoY and 51% QoQ.

* SSSG in 1Q stood at 38% YoY (34% QoQ) vs 35% in 4QFY26 and 20% in 1QFY26.

* Diamond jewelry (value) growth stood at 40% YoY, while volume growth was 15% YoY. This growth was driven by volume expansion, a richer product mix, traction in lower-priced products below the INR50,000 range under the Everlite segment, and new design launches. The stud ratio stood at 11%.

* Old gold exchange contributed to ~43% of total sales in 1QFY27. SENCO launched an attractive ‘0% deduction’ campaign in line with the appeal of the Honourable Prime Minister.

Outlook

* 2QFY27 is expected to be seasonally softer, while consumer demand is likely to be driven by the monsoon and festivals, with gold bookings expected to pick up for 3Q.

* The company will focus on inventory optimization, lightweight and 9K collections, and margin protection.

* The company is on track to open 12-15 showrooms over the next three quarters, with a greater focus on franchise stores.

 

For More Research Reports : Click Here 

For More Motilal Oswal Securities Ltd Disclaimer
http://www.motilaloswal.com/MOSLdisclaimer/disclaimer.html
SEBI Registration number is INH000000412

Disclaimer: The content of this article is for informational purposes only and should not be considered financial or investment advice. Investments in financial markets are subject to market risks, and past performance is not indicative of future results. Readers are strongly advised to consult a licensed financial expert or advisor for tailored advice before making any investment decisions. The data and information presented in this article may not be accurate, comprehensive, or up-to-date. Readers should not rely solely on the content of this article for any current or future financial references. To Read Complete Disclaimer Click Here