CoinSwitch Turns Bengaluru Billboard Into a Rare 3D Experience, This New Year
CoinSwitch, India’s largest crypto trading platform, today unveiled a one-of-a-kind brand initiative. The campaign brings together pop culture and immersive technology through one of India’s rare 3D anamorphic billboard executions at Nexus Mall, Koramangala, Bengaluru.
Inspired by Japan’s iconic 3D anamorphic billboards, CoinSwitch turns a familiar urban screen into a futuristic visual experience.
The film draws from internet-led crypto culture, using playful, meme-inspired characters like Dogecoin and TopCat and visuals animated in eye-catching 3D that appear to spill out of the screen. The result: a moment that’s fun and unexpected. Timed perfectly around New Year’s Eve, the campaign runs through January 2 and is designed to stop people in their tracks.
While 3D anamorphic billboards are not new globally, they remain a rarity in India, making CoinSwitch’s execution stand out in a cluttered outdoor landscape. The playful visuals are intended to capture attention and spark curiosity, rather than promoting individual cryptos.
Rooted in creativity and cultural storytelling, the campaign reflects the company's broader philosophy of engaging the audience responsibly while continuing to focus on awareness and informed participation in the digital asset ecosystem.
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