Buy Emami Ltd For Target Rs. 700 by Motilal Oswal Financial Services Ltd

* Demand in 1Q was adversely impacted by the onset of monsoon. We model 3% revenue decline, led by a 3% domestic volume decline.
* The company is focusing on LUPs targeting middle-income consumers, which contribute ~20% of its revenue.
* GM is expected to remain steady (-50bp YoY) despite macro inflation. EBITDA is likely to witness a decline of 145bp YoY on negative operating leverage.
* Performance of D2C brands like The Man Company and Brillare will be a key monitorable.
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