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BigAds, a decentralized ad network redefining in-game advertising, has announced a strategic partnership with Avalanche, the high-performance blockchain platform known for its speed, scalability, and low fees. The collaboration aims to bring transparency, fairness, and efficiency to the digital advertising ecosystem by running millions of ad microtransactions fully on-chain.

Traditional Web2 advertising in games is intrusive, opaque, and offers no value to players. While Web3 promised a fairer system, it has so far lacked a scalable and intelligent ad solution. BigAds bridges this gap by combining AI with a Human Interest Graph to make in-game ads smarter and more relevant while ensuring that players and developers are fairly rewarded. With Avalanche’s fast, low-cost blockchain, BigAds can now handle millions of ad microtransactions seamlessly, unlocking a new era of decentralized, on-chain advertising that benefits every participant in the ecosystem.

Avalanche has invested $40,000 in BigAds to support the onboarding of new game publishers, expand integrations, and scale distribution across more gaming titles. Additionally, Avalanche has committed a $100,000 milestone-based grant, to be disbursed once BigAds surpasses 6 million monthly on-chain transactions. The combined funding will strengthen BigAds’ infrastructure and accelerate adoption among developers and players across the Avalanche ecosystem.

Setting a New Benchmark for Web3 Advertising

“This partnership proves that decentralized advertising can finally scale,” said Devika Mittal, Regional Head at Ava Labs. “By running millions of ad microtransactions fully on-chain, BigAds on Avalanche sets a new benchmark for transparency, fairness, and real-world utility. Advertising can now shift from being intrusive to being rewarding, powering new value for developers, real rewards for players, and trust for advertisers.” she added 

“This partnership with Avalanche marks a turning point for in-game advertising. By bringing millions of ad transactions fully on-chain, we’re proving that ads can be transparent, rewarding, and fair for everyone: developers, players, and advertisers alike. It’s real utility and real scale for Web3.” Kahish Bansal, Founder & CEO, BigAds

The partnership will directly create multiple jobs across development, AI, data science, and business integration within the next year. Indirectly, it will empower game publishers adopting BigAds with new monetization models, driving broader employment and innovation across the Web3 gaming ecosystem.

BigAds is the first decentralized ad network for games to deploy on Avalanche. While the industry has seen experiments with tokenized ad models, this is the first project to operate millions of ad microtransactions fully on-chain, combining AI targeting and a Human Interest Graph with Avalanche’s unmatched performance. This collaboration marks a pivotal milestone for the Web3 industry, showcasing how blockchain technology can power transparent and rewarding ad ecosystems at scale.

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