10-05-2021 12:14 PM | Source: Accord Fintech
Mahindra & Mahindra gains as its SUV Thar clocks cumulative bookings of 75,000 units in one year of launch
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Mahindra & Mahindra is currently trading at Rs. 842.35, up by 1.35 points or 0.16% from its previous closing of Rs. 841.00 on the BSE.

The scrip opened at Rs. 840.00 and has touched a high and low of Rs. 845.80 and Rs. 835.70 respectively. So far 276904 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 952.15 on 08-Feb-2021 and a 52 week low of Rs. 587.30 on 30-Oct-2020.

Last one week high and low of the scrip stood at Rs. 851.90 and Rs. 788.00 respectively. The current market cap of the company is Rs. 104453.04 crore.

The promoters holding in the company stood at 19.46%, while Institutions and Non-Institutions held 66.24% and 14.30% respectively.

Mahindra & Mahindra’s (M&M) SUV Thar has crossed 75,000 cumulative bookings mark in one year of its launch in the country. The all-new Thar continued its relentless march to automotive folklore and clocked 75,000 bookings just a year after its launch on Mahindra Group's 75th Anniversary on October 2, 2020.

It has breached the traditional boundaries set by off-roaders and invaded into the dreams of metro-based young, urban buyers who are looking for an authentic yet sophisticated SUV experience. 40 per cent of the bookings of the model have come from millennials. The new Thar comes with both petrol and diesel powertrains mated with manual and automatic transmissions. The last generation of the model used to come with diesel engine and manual transmission only.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.