01-01-1970 12:00 AM | Source: Accord Fintech
Adani Wilmar rises on entering into whole wheat category with Fortune brand

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Adani Wilmar is currently trading at Rs. 451.30, up by 0.95 points or 0.21% from its previous closing of Rs. 450.35 on the BSE.

The scrip opened at Rs. 455.05 and has touched a high and low of Rs. 457.85 and Rs. 450.00 respectively. So far 55625 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 841.90 on 23-Sep-2022 and a 52 week low of Rs. 327.00 on 28-Feb-2023.

Last one week high and low of the scrip stood at Rs. 509.40 and Rs. 414.00 respectively. The current market cap of the company is Rs. 58628.50 crore.

The promoters holding in the company stood at 87.94%, while Institutions and Non-Institutions held 1.38% and 10.68% respectively.

Adani Wilmar has entered into the whole wheat category with its brand Fortune. With this pure whole wheat variant of Sharbati, Poorna 1544, Lokwan and MP Grade 1 will be available in Delhi, Maharashtra, Madhya Pradesh, Gujarat, Rajasthan under Fortune brand. 

Adani Wilmar will be the only national player in this highly fragmented and commoditised category to provide an access to the purest wheat seed of the most premium wheat varieties in the country. The company’s products will deliver a wholesome and unadulterated whole wheat experience to consumers across the country. 

Adani Wilmar is one of the few large FMCG food companies in India to offer most of the essential kitchen commodities for Indian consumers, including edible oil, wheat flour, rice, pulses and sugar. Its products are offered under a diverse range of brands across a broad price spectrum and cater to different customer groups.