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India, 2^nd December, 2021: More than 7,000 young professionals and college-going students participated in World Investor Week India observed by the National Stock Exchange (NSE) of India in collaboration with awareness experts Be.artsy. The event is organised annually under the aegis of the International Organization of Securities Commissions (IOSCO). It seeks to promote investor awareness and protection.

This year, the pan-India event was held during November 22-28 across 42 cities with key educational institutions and corporate offices hosting the sessions designed and delivered by experts from the NSE and Be.artsy. These included National Institute of Design( Bangalore), Dyal Singh College of Political Science(History Hons; English Hons), Pandit Deendayal Energy University (PDEU) Commerce; Management & Business; (B.Tech)Delhi Technological University, National P.G College of M.A Economics, Jagan Institute of Management Studies (JIMS) (Rohini; Masoodpur), Anand Institute of Management & Information Sciences (AIMIS), Lilawati College (BMS) as well as companies such as Hyatt hotels, Accor hotels, Modenik, Sickey, Better India, Bluestar, R P foam, Thrive, and Karza Technologies among others.

The popularity of the programme can be gauged by the fact that more than 7,000 people attended after open invitations were extended across various educational institutions and corporate organisations. The effort comprised 22 sessions across colleges with 60 attendees per session on an average and 20 sessions across corporate organisations attended by 55 people each on an average. The excitement matches the growing trend of following influencers on social media platforms who advise others on fundamentals of financial freedom but may not be qualified to dispense technical knowledge or conduct the research required to benefit all.

The NSE has associated with Be.artsy for years to help it create widespread awareness regarding financial management among a stream of people who are young and upcoming but are experiencing a knowledge gap regarding the management of their own finances.

Their subject matter experts collaborate with Be.artsy, who are awareness experts known to use innovative communication techniques to simplify jargon and technical terms. Together, they facilitate easy consumption by people coming from non-financial backgrounds. This year, they tackled topics such as investment, savings, taxation, financial management as well as safety and awareness by communicating these through webinars and creative storytelling in the form of street theatre.

Be.artsy Founder Shikha Mittal, who first used ‘Nukkad Natak’ to decode financial jargons in collaboration with the NSE, explains, “People who found it boring to attend financial literacy sessions were now interested in watching 12-min long street plays on topics they found scary and unrelatable.” 

Rehana D’Suza, Vice President & Head of Business Development, National Stock Exchange of India Limited adds, “Financial literacy and management is a huge gap left in our education overall. It results in an utter lack of confidence among young professionals and makes them prone to frauds and misguided investment decisions which hurt them in the longer term. Even popular advice obtained through media or social media is often biased or incorrect. Corporates trust us to deliver content that is correct, up to date, objective, well-researched and effective.”

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