Whirlpool rises on joining hands with Hindustan Unilever to enhance laundry experience for consumers
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Whirlpool of India is currently trading at Rs. 1815.55, up by 21.85 points or 1.22% from its previous closing of Rs. 1793.70 on the BSE.
The scrip opened at Rs. 1822.10 and has touched a high and low of Rs. 1827.50 and Rs. 1796.10 respectively. So far 12255 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 1,836.50 on 13-Jun-2024 and a 52 week low of Rs. 1186.85 on 27-Feb-2024.
Last one week high and low of the scrip stood at Rs. 1836.50 and Rs. 1545.75 respectively. The current market cap of the company is Rs. 23090.67 crore.
The promoters holding in the company stood at 51.00%, while Institutions and Non-Institutions held 40.16% and 8.85% respectively.
Whirlpool of India (Whirlpool) has joined hands in a new marketing alliance with Surf Excel, a leading brand of Hindustan Unilever (HUL) to transform and enhance the laundry experience for consumers in India. The two trusted brands in the home care industry have collaborated to deliver superior cleaning performance and convenience to households. The integration of innovative technologies from both brands will help in delivering superior fabric care, improving the daily laundry process, and resulting in an enhanced customer experience.
With a shared commitment towards innovation and customer satisfaction, they will embark on a journey to create impactful consumer awareness campaigns, educational initiatives and engaging marketing activities. By harnessing the strengths of both brands, they aim to provide valuable insights, tips and solutions to consumers enabling them to optimize their home experiences.
This partnership is highlighted in a new campaign that brings together the innovative technology of Whirlpool Top Load Washing Machines with the powerful cleaning performance of Surf Excel Matic Liquid Detergent, guiding consumers toward a superior and hassle-free cleaning process. Surf Excel's Stain Penetrating Power technology complements Whirlpool's 6th Sense Technology, ensuring removal of a variety of tough, dried-on stains. This synergy enables consumers to tackle stubborn stains effortlessly, saving time and effort in their daily laundry routine.
Whirlpool of India is a part of the world’s renowned Whirlpool Group of Companies and one of the leading manufacturers and marketers of major home appliances in the country.
