Triveni Engineering inches up on launching whisky brands in Uttar Pradesh
Triveni Engineering & Industries is currently trading at Rs. 394.25, up by 0.95 points or 0.24% from its previous closing of Rs. 393.30 on the BSE.
The scrip opened at Rs. 390.00 and has touched a high and low of Rs. 401.80 and Rs. 390.00 respectively. So far 4067 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 518.20 on 16-Sep-2024 and a 52 week low of Rs. 266.15 on 04-Jun-2024.
Last one week high and low of the scrip stood at Rs. 441.00 and Rs. 388.50 respectively. The current market cap of the company is Rs. 8609.26 crore.
The promoters holding in the company stood at 60.98%, while Institutions and Non-Institutions held 14.65% and 24.37% respectively.
Triveni Engineering & Industries has launched premium and super premium whisky brands: Matsya Triple Reserve Blended Whisky and The Crafters Stamp Rare Artisan Blended Whisky, respectively in Uttar Pradesh to enter into the Indian-Made Foreign Liquor (IMFL) market. Priced at Rs 690 for a 750 ml bottle, Matsya Triple Reserve Blended Whisky is tailored for Gen Z, while The Crafters Stamp Rare Artisan Blended Whisky, priced at Rs 950 for a 750 ml bottle, is aimed at Millennials. Both The Crafters Stamp and Matsya were recently honored with The Spiritz Selection ‘The Grand Gold’ and ‘Silver’ awards respectively in the best product category for the Whisky Segment under Rs 501 to RS 1000.
The current annual production capacities for these brands are 1,35,000 liters and 4,20,000 litres, respectively. Both whisky brands have been launched across 25 districts of Uttar Pradesh in July 2024, catering to the super-premium and premium segments of the market. The company plans a roll out across the state by FY26, covering over 5000 retail outlets.
Triveni Engineering & Industries (TElL) is a diversified industrial conglomerate having core competencies in the areas of sugar, alcohol, power transmission and water.