Shriram General Insurance Partners with Contai Co-Operative Bank to Expand Insurance Reach in Eastern India
Shriram General Insurance Company Ltd. (SGI), one of India’s leading general insurance providers and part of the 52 -year-old Shriram Group, has signed a Corporate Agency Agreement with Contai Co-operative Bank.
Through this partnership, SGI’s diverse portfolio of general insurance products — including motor, health, personal accident, GPA (Group Personal Accident policy), and other retail and commercial offerings — will now be available across Contai Co-operative Bank’s 16 branches. This tie-up is part of SGI’s broader strategy to drive insurance penetration among underserved communities and to provide accessible, affordable financial protection to a wider population. Contai is eastern India’s largest urban co-operative bank, with a legacy of over 80 years with a business turnover of over Rs.2,000 crore.
Speaking on the tie-up Mr. Anil Aggarwal, MD & CEO, Shriram General Insurance said, “We are excited to partner with a trusted institution like Contai Co-operative Bank. This association strengthens our footprint in Eastern India and supports our mission of delivering affordable and accessible insurance to the last-mile population. Together, we aim to empower more people with essential financial protection and build long-term resilience.”
Mr. Apollo Ali, CEO, Contai Co-operative Bank Limited said, “Contai Co-operative Bank Limited has tied up with Shriram General Insurance Co Ltd for Bancassurance. The main focus of Bank remains to bring more customers under insurance coverage, to provide privilege to customers to get both insurance products and financial products under one roof. It would be a win-win situation for both. Customer’s satisfaction is more important, and we hope renowned Shriram group will provide the same.”
The partnership will focus on retail customers, MSMEs, and middle-income households. SGI is also exploring digital and tech-enabled integrations with the bank’s systems to streamline product access and servicing.
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