Shiprocket CEO shares key insights on AI-enabled commerce, application of AI across e-comm & more
Artificial Intelligence is set to play a pivotal role in scaling India's e-commerce sector by creating digital access for millions of micro, small, and medium enterprises (MSMEs) and reducing operational friction, Saahil Goel, MD & CEO of Shiprocket, stated that while the platform has enabled over four lakh businesses to go online, there are still 60 million MSMEs in India that remain to be integrated into the digital economy. Speaking to ANI at the sidelines of the India AI Impact Summit 2026, Goel emphasised that the real power of AI lies in creating seamless access across the country. "Shiprocket has powered over four lakh businesses to go online so far, and there are still 60 million MSMEs in India that remain. So I think the real power is in creating access. So if a person in Guwahati wants to sell to a person in Kashmir, they should be able do it in a matter of minutes. How do we kind of get that access available through AI? By using voice as a medium, by using unstructured business models that can get supported now with AI," Goel said.
