Rushil Decor trades higher on launching AI generated Television advertisement for VIR MDF
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Rushil Decor is currently trading at Rs. 292.60, up by 4.70 points or 1.63% from its previous closing of Rs. 287.90 on the BSE.
The scrip opened at Rs. 289.30 and has touched a high and low of Rs. 301.30 and Rs. 289.20 respectively. So far 3460 shares were traded on the counter.
The BSE group 'B' stock of face value Rs. 10 has touched a 52 week high of Rs. 449.71 on 14-Oct-2022 and a 52 week low of Rs. 202.47 on 29-Mar-2023.
Last one week high and low of the scrip stood at Rs. 301.30 and Rs. 272.50 respectively. The current market cap of the company is Rs. 776.61 crore.
The promoters holding in the company stood at 56.39%, while Institutions and Non-Institutions held 0.95% and 42.66% respectively.
Rushil Decor has launched AI generated Television advertisement with key message ‘MDF means VIR MDF’. The company has always been at the forefront of adopting new technologies for better customer connect. This festive session, company has harnessed the power of AI technology to create VIR MDF TV ad, which is a first in the MDF segment.
The new TVC weighs-in on the power of MDF, which is a better alternative to plywood and other wood-based panels. The campaign titled, ‘MDF means VIR MDF’ introduces a mascot who personifies the strength and durability of VIR MDF. It encourages carpenters, interior decorators, architects, end consumers, OEM’s, furniture manufacturers and people at large, to embrace VIR MDF for durable and stylish furniture, shelves, doors, cabinets and other applications.
Rushil Decor is a leader in the Decorative High Pressure Laminates market in India.
