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 Over the past decade, the smartphone industry has witnessed remarkable advancements, revolutionising the way people perceive and utilise mobile devices.

A decade ago, users primarily sought basic functionality in an entry-level smartphone, such as calling, texting, and accessing the internet. However, in today's tech-savvy world, users' expectations for entry-level smartphones have significantly expanded.

Today, users anticipate a host of features, including larger and higher-resolution displays, longer battery life, fast charging capabilities, powerful processors, improved cameras, ample storage capacity, enhanced security features, and seamless connectivity options like 4G or even 5G.

India has witnessed a remarkable evolution in digitisation in recent years. With the advent of pocket-friendly smartphones and the expansion of 4G networks, millions of Indians gained access to information, entertainment, and online services like never before.

The transformation in user expectations over the last decade showcases the rapid progress and innovation within the smartphone industry, offering more accessible and advanced features to a wider range of users, meeting their evolving needs and preferences.

Being at the forefront of technological innovation, realme has catered to the demands of young Indian consumers, with an incredible 14.5 per cent market share in 2022. The brand has managed to differentiate itself in the highly competitive smartphone market by bringing futuristic technologies and leap forward design to the entry-level segment. Its customer-centric approach and unique marketing strategies have resonated with young consumers, enabling the brand to achieve top rankings in several countries within a short period.

realme's smartphone lineup has empowered millions of Indians to access the Internet and engage in online activities, thereby fuelling the country's rapid digitization and bridge the digital divide. The brand's commitment to providing the latest technology at competitive prices has empowered individuals from diverse backgrounds to participate actively in the digital ecosystem, fostering a more inclusive and connected India.

With the emergence of 5G technology, realme recognised the need for faster internet speeds and enhanced network capabilities and introduced the realme X50 Pro as India's first 5G smartphone in 2020, empowering users with lightning-fast download and upload speeds, enabling seamless video streaming, online gaming, and immersive virtual experiences. It opened up a whole new realm of possibilities and set the stage for the future of connectivity in India.

According to a survey, In India, smartphones have become the primary device for work, streaming, and gaming. An overwhelming majority of seven out of eight smartphone users believe that innovation in fast-charging technology is crucial. Furthermore, the survey emphasized that long battery life is the most significant aspect that users prioritize.

realme has successfully positioned itself as the undisputed leader in fast-charging technology in the smartphone market. With its relentless commitment to innovation, realme has introduced groundbreaking fast-charging solutions that have revolutionised the way we power our devices. realme's smartphones come equipped with cutting-edge fast-charging technologies such as SUPERVOOC, Dart, and MagDart, which offer unparalleled charging speeds and convenience.

At the World Mobile Conference, 2023, realme introduced another game-changing device, the realme GT3, which offered the industry-leading 240W fast-charging technology. Right from its entry into the market with 33W charging to the milestone 240W charging, realme has definitely journeyed its way through the evolutions.

The company has made significant strides in introducing cutting-edge camera technologies, such as the 64MP quad camera, AI-based image processing, and advanced night mode features. These advancements enable users to capture stunning photos even in low-light conditions. The brand introduced the world's first 64 MP quad camera in realme XT in 2019, carving another niche in the market. The upcoming realme 11 Pro series is expected to push the boundaries of smartphone photography even further, with the world's first 200 MP camera and 4? lossless zoom technology.

realme has also focused on delivering powerful processors and high-capacity batteries to meet the performance needs of its users. The brand has pioneered the use of state-of-the-art processors, with models like the realme X7 5G, realme 8s 5G, realme 9 Pro+ 5G, and realme X50 Pro featuring advanced MediaTek chipsets.

realme continues to push boundaries and enhance user experience. The realme 10 Pro+ 5G, for instance, boasts the segment's first smartphone equipped with a flagship-level 120Hz Curved Vision Display, complemented by India's first 2160Hz PWM dimming. This dedication to delivering exceptional quality ensures an unparalleled user experience.

realme's narzo N53 is yet another launch that boasts of being a segment-first slimmest smartphone. The smartphone is the slimmest smartphone launched by realme and is equipped with 33W fast charging technology, a massive storage capacity and an industry-leading 50MP AI camera. It became No.1 best selling smartphone under 10K segment on Amazon.in and realme.com on Day 1 revolutionizing entry-level smartphones by democratizing cutting-edge technologies.

With realme's innovative offerings and the ongoing advancements in technology, India is poised to embrace a future where seamless connectivity and digital empowerment are at the forefront.