Radico Khaitan gains on unveiling new premium avatar of After Dark Blue Grain Whisky
Radico Khaitan is currently trading at Rs. 3508.00, up by 57.45 points or 1.66% from its previous closing of Rs. 3450.55 on the BSE.
The scrip opened at Rs. 3463.15 and has touched a high and low of Rs. 3554.00 and Rs. 3458.00 respectively. So far 7959 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 3695.00 on 20-Nov-2025 and a 52 week low of Rs. 2504.00 on 03-Jul-2025.
Last one week high and low of the scrip stood at Rs. 3554.00 and Rs. 3424.90 respectively. The current market cap of the company is Rs. 47,538.93 crore.
The promoters holding in the company stood at 40.20%, while Institutions and Non-Institutions held 44.98% and 14.81% respectively.
Radico Khaitan has unveiled the all-new premium avatar of After Dark Blue Grain Whisky, reflecting the brand's evolution in line with changing consumer preferences and the growing demand for contemporary, aspirational whisky experiences. As consumer tastes continue to evolve and premiumization gathers momentum across the Indian spirits industry, Radico Khaitan has reimagined After Dark Blue with a refreshed design language that aligns with current market trends and consumer preferences while retaining the quality and character that have driven the brand's success.
With the deluxe whisky segment exceeding 70 million cases annually in India, the company sees significant long-term growth opportunities and remains committed to building After Dark Blue into one of the most preferred brands in the segment. From 0.9 million cases in FY24, After Dark has crossed 3.1 million cases sales in FY26. The current refresh is expected to provide a fillip to the robust growth momentum.
The new After Dark Blue pack is launched initially in Uttar Pradesh and will be subsequently rolled out across key markets including Assam, Karnataka, Maharashtra, Andhra Pradesh and Jharkhand, followed by the rest of the markets across the country.
