IGI Logo

Union Minister Piyush Goyal has asked the Indian coffee industry, especially the Indian Coffee Board, to tap the huge potential that the sector has. He said there is a lot of work to be done in the country, which is already a large producer of coffee. He said ‘we have huge potential because we have a lot of work to do in our country in terms of expanding coffee plantation, expanding the taste of coffee into the interior and other parts of the country and also taking our Indian coffee to many more destinations’.

Goyal appealed to the Coffee Board of India to take it up as a mission and continue the effort to take Indian coffee to new destinations. He said ‘I think we need to go to other parts of the world. We have to look at much larger and more ambitious goals.’ He underlined the need to innovate ''from farm to cup'' and introduce latest technologies. He also stressed upon the need to popularise sustainable practices. In this regard, he asked the coffee industry to involve the scientific community to see how the agricultural processes, as well as roasting and brewing, apart from marketing practices can seamlessly protect the environment.

The minister also appealed to those in the coffee industry to collaborate and enhance cooperation and work with research institutes and global bodies to make the coffee business a sustainable and environment-friendly business model. To achieve these goals, he asked the coffee industry to adhere to high quality standards in production and processing.