Motilal Oswal Financial Services Ltd. (MOFSL) launches #CorporateMushaira, an Audio-First campaign for World Investor Week
Motilal Oswal Financial Services is all set
to take forward the legacy of ‘Investor Hit Mein Jaari’ through its
one-of-a-kind audio-first campaign, #CorporateMushaira. This campaign explores
the intricate world of trading and investing through the rhythmic verses of Shayari. It encourages individuals to
become more mindful regarding financial decision-making. The voice of investors
and traders from #InvestorHitMeinJaari is now back with a fresh approach of #CorporateMushaira.
In an era where information is abundant but
understanding is scarce, Motilal Oswal brings forth a creative and unique
approach to financial literacy. This campaign delves into the heart of the common
mistakes people make while taking investing and trading decisions. Using humour,
it transforms intricate financial concepts into dos and don'ts thus making it
more accessible to a larger audience.
Talking about the #CorporateMushaira
campaign, Mr. Varun Mundra, Vice
President, Brand and Product Marketing, Broking & Distribution, MOFSL, said,
"Audio content has become an increasingly popular medium for consuming
information. #CorporateMushaira campaign capitalizes on this trend by
presenting financial insights in an engaging and humorous format. It also
emphasizes the pivotal role of brokers as advisors who navigate clients through
the complex world of investments. From selecting the broker to building trust
and exploring the power of advisory services, each Shayari shares financial wisdom with a fun twist."
This innovative campaign reimagines finance,
making it more relatable and engaging.
To check out the #CorporateMushaira
campaign, please visit:
https://www.youtube.com/playlist?list=PL4yxZDLRngMB40EJpbY_0ccTDcGy5lioY
