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In an effort to increase investor awareness of broad market indices from the Indian stock market, Motilal Oswal Asset Management Company (MOAMC) has unveiled a campaign urging investors to "Look beyond NIFTY 50, Invest in NIFTY 500 Index".

Conceptualized by MOAMC, the ‘Look Beyond NIFTY 50, Invest in NIFTY 500’ is a 360-degree investor awareness campaign across Print, Digital, TV and Social media. Through this campaign, MOAMC encourages investors to be a part of India’s growth story and invest in the Nifty 500 index. The Nifty 500 index is India's first broad-based stock market index that represents India's top 500 companies based on full market capitalisation. This initiative has been designed to promote understanding and knowledge about the Mutual Fund Index category.

Expressing his views on the campaign, Mr. Pratik Oswal Head of Passive Funds, Motilal Oswal Asset Management Company Ltd said, “India’s stock market is growing at a significant pace and the Nifty 500 index could help investors leverage this growth. Since it provides broad exposure of over 90% of the market, it could be an investor’s best bet in benefiting from India’s growth story. It is a combination of Large, Mid, and Small cap stocks, offering a diverse range of sectors, stocks, and market opportunities. Hence, it is important to encourage and educate investors about the many characteristics of the Nifty 500 index”

Adding to it, Mr. Akhil Chaturvedi, Chief Business Officer, Motilal Oswal Asset Management Company Ltd Said, “The near future carries with it the promise of our country becoming one of the largest economies of the world. The goal with this campaign is to help educate investors about an index that is well-researched and has a proven track record. The NIFTY 500 index effectively reflects our growing economy and our video illustrates the essence of this notion as it urges investors to explore this significant market offering.”

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