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With the Indian healthcare market projected to reach US$ 320 billion by 2028, growing at 12% CAGR, as per Bain & Company, the healthcare industry is poised for significant growth and innovation, driven by advances in technology, shifting patient needs, and evolving healthcare management practices. Healthcare organisations need leaders who possess a comprehensive understanding of the industry from a management perspective, including financial, operational, marketing, and strategic aspects. Acknowledging this increasing demand, ISB Executive Education, the #1 B-School in India as per FT Global MBA Ranking 2024, has announced the launch of its ‘Certificate Programme in Healthcare Management’ along with Emeritus, the global leader in making high-quality education accessible and affordable to individuals and organisations and the Max Institute of Healthcare Management. 

The 12-week high-impact online programme is designed for healthcare professionals aiming to transition to team leader or administrative roles, including doctors, pharmacists, and para-medical staff seeking management skills. It is particularly well-suited for mid-level healthcare administrative professionals seeking to advance their managerial acumen and enhance healthcare delivery within their institutions. Additionally, it is also beneficial for medical professionals planning to start their own clinics, hospitals, or businesses in the healthcare sector.  

Announcing the programme’s launch, Mr. Mohan Kannegal, CEO, India and APAC, Emeritus, said, “Healthcare organisations are increasingly recognising the need for skilled management to navigate the evolving landscape and enhance service delivery. The Certificate Programme in Healthcare Management equips professionals with key skills in financial oversight and strategic planning. By bridging the gap between clinical expertise and strategic leadership, it empowers participants to lead healthcare organisations more effectively and drive innovation. As the industry adapts to emerging trends such as AI and quality management, this programme ensures that healthcare leaders are well-prepared to meet future challenges and advance their organisations." 

According to the Healthcare Industry Report by India Brand Equity Foundation, the demand for Indian healthcare professionals is expected to double nationally and globally by 2030 due to a shortage of healthcare workers in India. As healthcare organisations revamp their management structures to expand access to quality care, they are seeking trained and skilled managers to lead this transformation. The Certificate Programme in Healthcare Management by ISB Executive Education is specifically designed to bridge this gap, equipping healthcare professionals with the advanced knowledge, skills, and expertise required to navigate the complex healthcare ecosystem. By combining cutting-edge research, industry insights, and experiential learning, this programme is aimed at fostering a new generation of healthcare leaders.  

Through this programme, participants will be able to: 

* Learn how to optimise healthcare organisation's finances to achieve sustainability and business objectives 

* Understand the process of strategic outreach and develop marketing strategies to attract, guide, and engage healthcare consumers 

* Gain a holistic overview into the accounting and capital management processes of the healthcare industry 

* Apply operational frameworks through real-life examples for practical learning 

* Supervise daily practices that involve client experience and organisational goals in healthcare facilities 

The Certificate Programme in Healthcare Management includes pre-recorded videos for self-paced learning delivered by the globally renowned ISB Executive Education faculty, real-world case studies on top healthcare brands, business scenarios, and hands-on projects on healthcare marketing and strategic management. Additionally, it offers live masterclasses on AI and Generative AI in Healthcare, total quality management, healthcare fraud detection and healthcare analytics, among other topics. The modules of this programme include introduction to accounting in healthcare, cash flows and financial ratios in healthcare, process design and process analysis in healthcare, process excellence and raising capital in healthcare among others.  

The eligibility for this programme includes Graduates (10+2+3) and Diploma holders (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities). The programme starts on September 12, 2024, with a fee of INR 1,20,000 + GST.? ? 

On successful completion of the programme with a minimum grading of 70% in all required assignments, participants will receive a certificate of completion from ISB Executive Education.

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