Infosys inches up on launching AI-amplified marketing services `Infosys Aster`
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Infosys is currently trading at Rs. 1501.65, up by 3.80 points or 0.25% from its previous closing of Rs. 1497.85 on the BSE.
The scrip opened at Rs. 1502.45 and has touched a high and low of Rs. 1507.60 and Rs. 1498.50 respectively. So far 24992 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 1731.00 on 06-Feb-2024 and a 52 week low of Rs. 1262.30 on 26-Jun-2023.
Last one week high and low of the scrip stood at Rs. 1507.65 and Rs. 1486.00 respectively. The current market cap of the company is Rs. 623634.68 crore.
The promoters holding in the company stood at 14.71%, while Institutions and Non-Institutions held 69.93% and 15.35% respectively.
Infosys has launched Infosys Aster - a set of AI-amplified marketing services, solutions and platforms that deliver engaging brand experiences, enhanced marketing efficiency, and accelerated effectiveness for business growth. It drives AI-led transformation of marketing with integrated, real-time view across customers, brands and channels, enabling companies to increase ROI from marketing.
With creative services, experience design, digital commerce, MarTech orchestration, performance marketing and marketing operations, Infosys Aster brings agility to the marketing value chain for B2B and B2C brands. With Infosys AsterTM, global brands have realized up to 50% increase in repeat buyers, 30% improvement in the cost of marketing operations, and 40% increase in sales.
Infosys is a global leader in next-generation digital services and consulting.
