Elitecon inches up on signing exclusive distribution rights agreement with Star Herb Pharma Company
Elitecon International is currently trading at Rs. 6.04, up by 0.03 points or 0.50% from its previous closing of Rs. 6.01 on the BSE.
The scrip opened at Rs. 6.01 and has touched a high and low of Rs. 6.23 and Rs. 6.01 respectively. So far 248803 shares were traded on the counter.
The BSE group 'B' stock of face value Rs. 1 has touched a 52 week high of Rs. 164.00 on 10-Nov-2025 and a 52 week low of Rs. 5.98 on 09-Nov-2026.
Last one week high and low of the scrip stood at Rs. 6.79 and Rs. 5.98 respectively. The current market cap of the company is Rs. 973.49 crore.
The promoters holding in the company stood at 59.43%, while Institutions and Non-Institutions held 30.40% and 10.17% respectively.
Elitecon International (Elitecon) has signed an exclusive distribution rights agreement with Star Herb Pharma Company of Samut Sakhon, Thailand. Under the agreement, effective November 10, 2026, Elitecon becomes the sole and exclusive importer, marketer and distributor in India of Star Herb’s PRIKKA, Fiberr, Star Cafe’ and Starella brands.
The agreement covers every State and Union Territory and every channel of trade, and extends automatically to any new product, variant, flavour or pack size introduced under the brands during its term. It takes Elitecon into packaged beverages and wellness products - instant coffees and lattes, Asian-style teas, an apple cider vinegar drink mix and a collagen supplement - and adds a Thai partner to an international network that already includes subsidiaries in the United Arab Emirates and Singapore and consumers in more than 50 countries.
The agreement gives Elitecon a ready-made portfolio in some of the most active categories in Indian packaged consumption - ready-to-mix coffee and tea, functional drinks and beauty from-within supplements - without the cost of building brands or plants from scratch. Star Herb manufactures the products in Thailand to Indian requirements, including FSSAI and Legal Metrology labelling, supplies the export, health and quality documentation each consignment needs, and provides product artwork, photography, video and training free of charge.
