Decentralisation of National SARAS Mela reflects government's wider development approach
The decentralisation of the National SARAS Mela reflects the government’s commitment to fostering inclusive development by bringing national platforms closer to local producers and consumers across India, an official factsheet said on Wednesday.
The new Vijayawada edition of National SARAS Mela marks the first National SARAS Mela outside Delhi-NCR, bringing together women entrepreneurs from 34 states and UTs. The event runs from October 13, 2026 to October 31, 2026 at Punnami Ghat, Vijayawada.
The mela supports women-led enterprises, encourages rural entrepreneurship, and aligns with the broader trend of hosting events like BRICS and G20 meetings at regional levels, the statement said.
The SARAS Melas organized under the Deendayal Antyodaya Yojana Centre's National Rural Livelihoods Mission (DAY-NRLM) connect rural women entrepreneurs with wider markets, buyers, and business opportunities.
Around 1,500 women SHG entrepreneurs and Lakhpati Didis are showcasing their products through more than 650 stalls. The Mela features regional textiles, handicrafts, natural and processed foods, and other rural products, along with an India Food Court, cultural showcases, and dedicated learning spaces.
The platform strengthens DAY-NRLM’s efforts to promote sustainable livelihoods and supports the Lakhpati Didi vision of income growth.
Dedicated pavilions offer opportunities for business learning, institutional support, and enterprise development, the statement said. Digital platforms like eSARAS extend market access beyond physical events, helping rural women take their products to wider markets.
A total of 117 National SARAS Melas and annual sales exceeding Rs 200 crore have been recorded till date. States and Union Territories also organise a minimum of two State-level SARAS Melas a year, bringing the national average to around 50 events annually.
“SARAS Melas also promote the vision of Vocal for Local and Atmanirbhar Bharat. They give consumers a direct way to discover rural products and meet the women entrepreneurs behind them,” the statement noted.
