Drools Launches 100% Veg Gravy: A Plant-Based Mealtime Choice for Dogs, Timed for India’s Festive Season
Drools, one of India’s leading pet food brands, has launched Drools 100% Veg Gravy, a moist, flavourful wet food made entirely from plant-derived ingredients. Positioned as a vegetarian mealtime choice for dogs, the 120 g gravy is designed to be served as a complementary food or mixed with dry kibble to add moisture, aroma and variety.
The launch comes at a time when India’s pet food category is expanding rapidly. India’s pet population grew from 28.4 million in 2020 to 39.2 million in 2025, while dog food remains the largest category, accounting for 70% of pet food retail value sales in 2025. India’s pet food market was valued at approximately USD 2.4 billion in 2024 and is projected to reach USD 4.6 billion by 2033, growing at a 7.2% CAGR.
Meeting a growing vegetarian preference
The new SKU responds to a distinctive Indian consumer need: many pet parents prefer vegetarian or plant-based options for their pets, shaped by household, cultural and personal dietary preferences. Dog food continues to dominate the category, making a vegetarian gravy a relevant addition for households seeking choice without compromising on mealtime appeal.
The festive season further amplifies this opportunity. As Indian families celebrate with special meals, richer foods and more time at home, pet parents are increasingly looking to include their dogs in the occasion with treats, toppers and varied meal formats. Drools 100% Veg Gravy offers a convenient way to make every day dry food more enticing during this period, while aligning with vegetarian values at home.
What’s in the bowl
Drools 100% Veg Gravy is formulated with multiple plant protein sources—textured vegetable protein (soya), wheat gluten, pea protein and hydrolysed vegetable protein—alongside rice flour, modified starch and refined soya oil. The recipe is fortified with vitamins A, D3, E, C, B1, B2, B6 and B12, niacin, folic acid, biotin, choline chloride and a mineral premix.
The product offers:
* A plant-based option: Made without animal-derived protein ingredients.
* Mealtime variety: A moist, gravy-format alternative to dry food and meat- based gravies.
* Enhanced palatability: Soft texture, aroma and added moisture to make meals more appealing.
* Flexible serving: Can be served as a complementary food or mixed with regular dry food.
* A choice for vegetarian households: Designed for pet parents who prefer plant-based ingredients.
The gravy contains a minimum of 10% crude protein and 6% crude fat, with crude fibre capped at 2% and moisture at a maximum of 82.5%, delivering the rich, gravy- style texture dogs enjoy.
Nutrition, thoughtfully formulated
Dogs require specific nutrients—including amino acids, essential fatty acids, vitamins and minerals—rather than ingredients from any particular origin. In Drools 100% Veg Gravy, soya, wheat and pea proteins contribute amino acids for muscle maintenance and tissue repair, while rice flour and starch provide energy. Soya oil supplies linoleic acid, an essential omega-6 fatty acid that supports skin and coat health.
Added vitamins and minerals help address micronutrient requirements that can arise in plant-based recipes. In particular, vitamin B12—naturally absent in plants—is fortified, alongside vitamin D3, calcium, phosphorus, zinc, iron and other essential minerals.
Dr. Shashank Sinha, CEO of Drools Pet Food Pvt. Ltd said, “Mealtime is one of the most important moments of bonding between pet parents and their dogs. With 100% Veg Gravy, we are giving pet parents a plant-based choice that brings variety, aroma and moisture to the bowl—especially relevant during the festive season, when families want to make every member feel included. This launch reflects Drools’ commitment to offering meaningful choices across India’s evolving pet nutrition landscape.”
Availability
Drools 100% Veg Gravy is available in a 120 g pack through [retail channels/e- commerce platforms/veterinary clinics]. Pet parents are advised to follow pack feeding directions, introduce any new food gradually, and consult a veterinarian for guidance based on their dog’s individual needs.
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