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Avani Lekhara is a name that stands for precision, resilience, and excellence. She is the only Indian female athlete to win two gold medals in shooting at the Tokyo 2020 and Paris 2024 games, proving that dedication and self-belief can turn dreams into reality. Her journey to the Paris 2024 games was built on years of relentless training, mental fortitude, and hard work. Competing in the SH1 rifle category, Avani trained relentlessly to perfect her aim—essential for hitting a target just 4.55 cm in diameter, with the bullseye measuring a mere 0.5 mm, from 10 meters away.

Avani's preparation for the Paris 2024 games was nothing short of extraordinary. In shooting, where the bullseye is barely larger than a coin, a fraction of a millimeter can determine the difference between victory and defeat. To hit the target with absolute precision, Avani relied on breathing techniques, yoga, and mental training, and it played a crucial role in helping her control her heartbeat, hold her breath, and focus entirely on the target—skills that ultimately led to her gold-winning shots.

Watch the film here - https://www.youtube.com/watch?v=Nkh3cs8QxoY

To celebrate this historic feat, Britannia Marie Gold has launched a Avani Lekhara’s Special Edition pack, reimagining both its biscuit and packaging to celebrate Avani’s journey. For the first time in 18 years, the iconic Britannia Marie Gold biscuit has been redesigned with each biscuit in the pack meticulously shaped to precisely mirror the dimensions of Avani's target from her triumphant performance at the Paris 2024 Games. Going one step further, every biscuit in the pack is also intricately etched with the exact position of Avani's historic winning shots, offering a tangible glimpse into the razor-sharp accuracy and immense skill required to hit the bullseye from 10 meters.

Avani, India's first female-athlete to win double gold at the Paris Games 2024 and Tokyo Games 2020 shared, “In shooting, perfection is measured in millimeters. I hope that by holding this biscuit, people understand the immense focus and precision it takes to win at the highest level. I’m honored that Britannia Marie Gold is celebrating this journey and inspiring young girls to aim high.”

Siddharth Gupta, General Manager, Marketing Britannia Industries, added, “Britannia Marie Gold has always stood for women’s empowerment, celebrating their resilience and ambition. Avani’s achievement exemplifies what Indian women can accomplish when given the right opportunities. This special edition is a tribute to her and to every woman striving to make history.”

Javaad Ahmed and Teresa Sebastian, Creatives at Talented, emphasized, “By transforming the very shape of Britannia Marie Gold, we aim to offer India a powerful, tangible way to appreciate Avani’s feat. This campaign not only celebrates a pioneering athlete and furthers intersectional feminism but also highlights the underrepresented sport of Air Rifle shooting. This is also the first time the advertising industry has ever depicted shooting as a sport - crafting the visual grammar for it and showing the dynamism within its stillness has been truly gratifying.”

Tanvi Gandhi, Director at Little Button Films, remarked, “Avani doesn’t just break records—she breaks perceptions. Through the film and this campaign, our target was to make an invisible challenge visible, and we’re proud to create the first-ever film on shooting that does justice to its quiet dynamism.”

The Britannia Marie Gold Avani Lekhara’s Special Edition pack stands as a testament to Britannia Marie Gold’s unwavering commitment to empowering millions of women in their entrepreneurial dreams through initiatives like Marie Gold HerStartup and Her.Store. This campaign is a continuation of that legacy—celebrating a woman who has shattered barriers and inspired a nation.

Avani Lekhara believed in herself and created history. Through this Special Edition tribute, Britannia Marie Gold is ensuring that consumers can hold a piece of that history in their hands—one biscuit at a time.

The Britannia Marie Gold Avani Lekhara’s Special Edition pack will be available on Swiggy Instamart starting 07th March across Mumbai, Bangalore and Hyderabad, delivered within 10 minutes.

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