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Affle (India) is currently trading at Rs. 1548.00, up by 0.75 points or 0.05% from its previous closing of Rs. 1547.25 on the BSE.

The scrip opened at Rs. 1548.35 and has touched a high and low of Rs. 1572.75 and Rs. 1548.00 respectively. So far 2902 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 2 has touched a 52 week high of Rs. 1715.00 on 26-Aug-2024 and a 52 week low of Rs. 990.00 on 26-Oct-2023.

Last one week high and low of the scrip stood at Rs. 1682.00 and Rs. 1542.00 respectively. The current market cap of the company is Rs. 21746.88 crore.

The promoters holding in the company stood at 55.14%, while Institutions and Non-Institutions held 31.50% and 13.37% respectively.

Affle (India) has been granted another patent in the US. This enhances the overall granted IP portfolio of the Company. The patent subject area is ‘Computer implemented method for partner pixelling for user identification’. This patent is aimed at optimizing user identification for digital advertising. The system allows for assigning a unique identifier to each user which is then used by Demand Side Platforms and publishers for precision advertising enabling high-quality consumer engagements. The system reduces redundant pixel firing, improves page load times and enhances webpage security while ensuring more efficient delivery of advertisements.

This is company’s 11th patent grant out of its total IP portfolio of 36 Patents and is one of the multiple patents filed by Affle in the areas of mobile advertising. This grant fortifies its previously granted IPs that directly or indirectly enhance the quality of conversions-driven marketing for advertisers.  

Affle (India) is a leading global technology company with a proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising.