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Below is Year Ending Quote By Khushnud Khan, CEO & Co-founder, Arzooo

“E-commerce platforms continue to lead the modern retail space. However post pandemic, 2022 witnessed an increasing number of offline shoppers thus debunking the retail apocalypse narrative. The whitegoods industry, despite being a largely untapped market, has clocked a healthy growth this year with consumers moving back to traditional brick and mortar stores. 

Positive consumer sentiments and discretionary spending drove the demand for premium electronics during the festive season. We noticed a remarkable uptick in big ticket items like Televisions, Washing Machines and Refrigerators from these markets. Interestingly, smart TVs led the growth in demand for whitegoods in the aspirational tier 2 and 3 cities thus catching up to close the stark urban – rural consumption divide. With the whitegoods market estimated to cross $21 Billion by 2025, technology solutions will further help accelerate demand and sales of these products from tier 2 and beyond markets.

Positive consumer sentiments and discretionary spending drove the demand for premium electronics during the festive season. We noticed a remarkable uptick in big ticket items like Televisions, Washing Machines and Refrigerators from these markets. Interestingly, smart TVs led the growth in demand for whitegoods in the aspirational tier 2 and 3 cities thus catching up to close the stark urban – rural consumption divide. With the whitegoods market estimated to cross $21 Billion by 2025, technology solutions will further help accelerate demand and sales of these products from tier 2 and beyond markets.

Along the same lines, credit to retailers and last mile deliveries will further build a robust omni-channel experience to handle large whitegoods. Arzooo is offering credit of up to 1 Crore to offline retailers for working capital cushion and also has a vast network of over 35 hubs and warehouses and a fleet of trucks for faster last-mile delivery across the country for its partner stores.”

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