Tata Consumer Products trades higher on entering into alternate meat segment
Tata Consumer Products is currently trading at Rs. 807.05, up by 3.45 points or 0.43% from its previous closing of Rs. 803.60 on the BSE.
The scrip opened at Rs. 803.90 and has touched a high and low of Rs. 813.40 and Rs. 803.90 respectively. So far 9172 shares were traded on the counter.
The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 889.00 on 07-Sep-2021 and a 52 week low of Rs. 650.75 on 07-Mar-2022.
Last one week high and low of the scrip stood at Rs. 823.65 and Rs. 784.20 respectively. The current market cap of the company is Rs. 74562.75 crore.
The promoters holding in the company stood at 34.72%, while Institutions and Non-Institutions held 39.33% and 25.96% respectively.
Tata Consumer Products (TCP) has entered the plant-based meat products category, under a new brand ‘Tata Simply Better'. This is in line with the Company’s focus on accelerating innovation and expanding its total addressable market. With this new brand, the company is extending its product portfolio into a new category, targeting consumers who are looking to incorporate more plant-based ingredients for health, environmental or other considerations, without compromising on taste.
As part of Simply Better, four delicious plant-based meat variants have been launched - Nuggets, Burger Patty, Awadhi Seekh Kebab and Spicy Fingers. The product range is rich in protein, it is trans fat free and has no added preservatives, artificial colours or artificial flavours. While regular meat/ alternative meat products need to be refrigerated, Simply Better can be stored at room temperature making this a convenient and travel friendly product. The products are priced between Rs. 350-450 and will be available across India in select retail outlets and on ecommerce platforms.
Tata Consumer Products (formerly known as Tata Global Beverages) is a focused consumer products company uniting the food and beverage interests of the Tata Group under one umbrella.