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Prashant Thakur, Sr. Director & Head - Research, ANAROCK Group

For far too long, the real estate sector had stubbornly held on to age-old conventional models and practices of planning, management, construction, project execution, and sales. This may be due to the underlying risk considering the high asset value and the large quantum of investments required to explore new methods.

In India as well as globally, the sector was a chronic laggard in technology adoption – until 2020.

The global Covid-19 pandemic outbreak catalysed massive technological intervention across sectors and industries. While banking, insurance, travel, and e-commerce were already leaders in technology adoption, other sectors including real estate were forced to follow suit. Suddenly, there was an immediate need to create an environment that ensures continuity despite disruptions.

The real estate sector rapidly transformed the way it operated, flagging off a digital journey which laid open the immense scope of technological intervention and implementation. The need to increase efficiencies and ensure sustenance and rapid scalability in real estate opened wide the technology floodgates.

Today, PropTech has become a boon to every kind of real estate sector stakeholder from landlords to tenants and investors to brokers. Technological disruptions using various platforms and technologies have far-reaching impacts. According to Forbes, 95% of buyers engage on online platforms at the discovery stage of their home-buying journey, and 51% buy property online.

The number of PropTech startups in India has grown at an impressive CAGR of 200% since the government announced the Startup India Campaign in 2015 – to over 1,400 in 2022 from just 2 in 2016. Real estate-focused startups are serving various sub-segments of the real estate industry ranging from sales, construction, finance, and sustainability.

Among those that have attained unicorn status, real estate sector-focused startups are increasingly achieving this coveted milestone. Today, PropTech accounts for 6% of the total recognised startups in the country.