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National : PVR Cinemas, the largest and most premium film exhibition company in India, announced the launch of its first Premium Extra Large P [XL] format in Pune that will provide an enigmatic cinema going experience and bespoke hospitality for audiences in the city. This comes up in its new 6 screen multiplex at Grand Highstreet Mall, Hinjewadi, Pune. With this launch, PVR Cinemas has augmented its presence in Pune with 37 screens across six properties and consolidated its foothold in Maharashtra with 143 screens in 30 properties and 239 screens across 52 properties in West.

The new 6-screen property features five premium audis in addition to the P[XL] audi with a total seating capacity of 1244 guests. The Cinema is equipped with newer ergonomic seating, celebrity recliners, self- ticketing kiosks, 4K Laser Projection, Dolby Atmos Sound and Real-D 3D. Each element in a P[XL] auditorium is designed to create an impact with mind blowing images, powerful sound and captivating 3D to make the movie going experience truly extra-large. This will be PVR’s 10th P[XL] format in Pune after its success in Bengaluru, Chennai, Kolkata, Mumbai, Surat, Noida and Delhi.

Speaking on the launch, Mr. Gautam Dutta, CEO, PVR Limited, said, "Having witnessed the stupendous growth of Indian cinema over the last 25 years, PVR has always gone an extra mile to make its cinemas more experiential. We are elated to bring our first P[XL] screen in Pune and it is the dynamism of these markets and evolving demand from audiences that keeps us assertive for bringing innovations and global standard of cinematic experience to every part of the country. With a strong film line up and a huge pent-up demand from movie connoisseurs, we are confident that our patrons will appreciate our new cinema for a holistic movie-going experience.’’

“P[XL] reiterates our promise of reinventing in keeping up with the times and the everchanging entertainment landscape. We always strive to provide the best to our consumers and this sub-brand is a result of our strong R&D over the years and mapping different logistics. We are certain that the patrons here in Pune and later in other markets will enjoy our home-grown format and recognize our efforts,’’ he added.

Adding to the overall ambience is a large continuous LED screen on foyer ceiling, multiple framed custom artworks with a “V” theme, celebrating legendary actors and actresses of Hollywood as well as Indian Cinema. The cinema will offer an extensive range of gourmet delicacies that cater to varied customer preferences.

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